Dawn to Dusk

DAWN
TO DUSK

In a 'first' we unveiled the car from a super yacht on Sydney Harbour, filmed from the air at sunrise, and invited media, influencers and partners on-board for VIP viewings - achieving more than 70million in reach across channels.

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Dawn to Dusk

Celebrating
80 Years
Down Under

We started the conversation by flipping the Coca-Cola logo upside down on the iconic Kings Cross sign, and shined a light on the colourful and emotive human stories that have been part of Cola-Cola's history, to secure media coverage with a reach of over 23 million across multiple channels.

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Dawn to Dusk

Gran Turismo
Sport Launch

We partnered with World Time Attack Challenge to create a unique preview experience for fans and media, and hosted a 20 Year Grand Turismo Parade lap at the event ft. the hottest cars in the game's history.

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Dawn to Dusk

Happiness
Testers

We redesigned Club Med's traditional media relations approach and put influencer engagement at the core of the PR program, providing first-hand experiences for the right people and delivering creative concepts like the brand's first instameet, 'Happiness Testers'.

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Dawn to Dusk

Moisturiser
Moment

Championed by celebrities and digital influencers, our UGC #moisturisermoment campaign encouraged women to give back to their skin and senses with the new range, and share their inspiration on social, to put full body moisturising back on the agenda, The campaign achieved over 40 million in reach and strong early sales with no ATL support.

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