JUST WHAT YOU WANT,
A RELENTLESS PURSUIT
We like to think there’s a little bit of mongrel in all of us at DEC PR.
We’re tenacious and stubborn in our pursuit of great outcomes across every engagement, big or small. With all eyes and brains on the bigger picture, details are also our obsession.
And that’s why our clients love us.
Partnerships and collaborations are something we know about given the tenure of our clients and team. We’ve been around for over 13 years, but every day is still like our first – full of curiosity, hunger, passion and most certainly a commitment to have fun along the way.
We couldn’t imagine it any other way.
Positioning Turner as a leader among its property peers.
Launching Bepanthen’s first Tattoo product through an award-winning educational campaign.
Bepanthen Tattoo Australian Launch
Positioning Scholl as an expert in foot health.
Scholl Foot Health Week
Launching the first-ever global e-sports race.
Gran Turismo Global Championship Launch
Delivering water to Aussies in need with Finish.
Busting pain killer myths for Nurofen.
Nurofen Brand Recovery
Celebrating maintenence-free outdoor living with Trex Company wood-composite decking.
Trex Company Press Office Program
Launching Australia’s shame-free school of intimate health by Canesten Australia.
Canesten University of Down Under
A world-first recycling announcement for Coca-Cola.
Coca-Cola National Recycling Launch
Introducing a fresh scent from Air Wick.
Air Wick Essential Mist
Introducing the MG HS to Australia.
MG HS Media Drive
Debuting Rolls-Royce Ghost in Australia.
Meet the leadership team
Michael is a creative communications agency leader, brand steward, strategist and protector. His approach fuses modern communications strategy and commercial creativity into every client program, achieving measurable impact and commercial outcomes. He has deep insight, experience and expertise include Luxury, Technology, Automotive, Drinks, Food, Travel, Financial Services, Fintech, Retail, Telecommunications and Media. Michael’s best work comes from collaboration with client partners who trust, challenge and empower his team and agency.
Founder and Managing Director
With over two decades experience (must have started in-utero) in the PR and Communications industry, Agata’s skills lie in developing creative and strategic communications solutions that deliver on key client needs and address business critical issues. Her approach is to always to seek out the road less travelled, the concept that breaks with conventions. Agata has worked across a wide range of sectors including aviation, banking & finance, FMCG, property/construction/real estate/infrastructure, logistics, retail, professional services, food/beverage/nutrition, consumer electronics, healthcare and not-for-profit. When not solving commercial challenges for clients in a communications capacity, Agata spends her time equally across her Pilates reformer machine trying to work off the daily 3pm chocolate bender and chasing after three glorious children.
Chief Client Officer
As a seasoned corporate communications specialist, ‘KC’ has managed external and internal communications for global brands including Macquarie Bank, ING and Metlife. KC balances creative ideas with a healthy dose of reputation management – making sure campaigns are smart, thoughtful and always aligned with brand values and business objectives.
And when she’s not wearing her corporate pants, you’ll find her popping and locking, crumping and flossing at her local hip-hop class.
Group Client Director
Creative curiosity is Laura’s MO, and ensures she always has an idea (or three) in her back pocket to collaborate and build on with client partners. Having nurtured her creative talent over the past 15 years in both the UK and Australia, and demonstrated a strength in producing award-winning campaigns, Laura has developed and executed insight-driven strategic, integrated and consumer-focused PR campaigns for major brands across a variety of sectors including; retail, technology, travel, home and interiors, as well FMCG, food and beverage, and alcohol.
With places to call home around the world, from a life spent living in different countries, Laura loves nothing more than putting her perfectionist project management trait to task and planning the &*#! out of a weekend or week away, so she can soak up every drop of the area’s nature, culture, and cocktails.
Group Client Director
Luisa is a dynamic communications professional responsible for developing strategic, integrated campaigns that align with clients’ business goals. Alongside proactive campaigns that help build brand talkability, Luisa is also a fierce protector of her clients’ reputations, with an eye for issues mitigation and management.
A natural communicator who gets things done, Luisa has experience across a range of sectors including technology, retail, automotive, luxury and finance from large multinational businesses to local start-ups. When she’s not communicating in a professional capacity, you’ll find her chatting to anyone and everyone, preferably over a Paloma!
Group Client Director
Client Strategy Director
Passionate about cleverly and creatively connecting with consumers with an extensive track record in Sydney, London, Canada and South Africa. “Saz” has pioneered DEC PR’s proprietary strategy frameworks and has applied this to successfully ignite consumer interest, grow awareness, impact sales and carve out unique positions for global brands.
Group Client Director
With more than 12 years experience in PR, Ashleigh is adept at helping brands navigate a changing consumer landscape. Nurturing a passion for the automotive and technology industries, she thrives on bringing to life communications campaigns for innovative organisations across these sectors.
Ashleigh has experience leading accounts for local and global brands, including Rolls-Royce Motor Cars, Aston Martin, McLaren Automotive, MG Motor Australia, Hisense, PlayStation, Leica Cameras and NETGEAR.
IF WE DON’T LIVE OUR VALUES,
WE DON’T DESERVE YOUR WORK.
We are PASSIONATE about our work.
That's why it's been over a DECade and we're still going strong.
We are CURIOUS.
It’s how we find inspiring ideas and keep brilliant clients.
We are HIGH PERFORMANCE.
Better still, we’re low maintenance too.
We believe in TENACITY.
The bigger the challenge, the happier we are.
We’re PLAYFULLY PROFESSIONAL.
There’s no reason success and pleasure can’t mix.