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FIVE YEARS IN PR: FROM INTERN TO S.A.M.

Walking in to her intern interview at DEC PR, if you’d told Maddy she would be with the company five years later and leading the team on some of the biggest brands in the world, she wouldn’t have believed you. But here she is!

By DEC PR | dec pr team, crisis & reputation management, events & activations, corporate communications

WHAT IT’S REALLY LIKE DOING A PR INTERNSHIP.

From learning time management to throwing axes (literally!), Bella tells us what her PR internship at DEC PR involved, and why she’s pleased to have leveraged it into a role.

By DEC PR | dec pr team, media & influencers

EARNED MEDIA AND THE HYBRIDISATION OF THE MEDIA LANDSCAPE.

Is there is a place for earned media in a rapidly evolving media landscape?

By DEC PR | integrated campaigns, social & digital, corporate communications, media & influencers, strategy & creative

CREATIVE COMMUNICATION IS KEY IN FORGING EMOTIONAL CONNECTIONS.

Why brands that speak to people, not problems, will win the loyalty game.

By DEC PR | social & digital, events & activations, media & influencers, strategy & creative

SUSTAINABILITY SUSTAINED: WHY YOUR BRAND NEEDS A MEASURABLE PURPOSE.

Is sustainability really as important as everyone says it is? And how can your brand survive in a sustainably minded marketplace?

By DEC PR | integrated campaigns, crisis & reputation management, events & activations, corporate communications, media & influencers, strategy & creative

THE SECRET TO EFFECTIVE STAKEHOLDER ENGAGEMENT.

Stakeholder engagement? Cue eyeroll… So where did it all go so wrong? And how can we get back on track?

By DEC PR | integrated campaigns, corporate communications, media & influencers, strategy & creative

TRUST. A LITTLE WORD WITH BIG IMPACT.

Financial services has taken a battering and consumer trust is low. But before we can start to rebuild, we need to be clear on what trust actually means.

By DEC PR | crisis & reputation management, corporate communications, media & influencers, strategy & creative

CRISIS COMMUNICATIONS DURING ONE OF THE MOST TURBULENT TIMES IN AUSTRALIA.

When it comes to issues management, nothing is black and white. There is a lot of grey area – topic, tone, timing, landscape, channel, target audience – that can alter the best approach.

By DEC PR | integrated campaigns, crisis & reputation management, corporate communications