Setting a bold new standard in the luxury SUV sector.
In the world of cars, you always try before you buy, right? Wrong!
We took on the ultimate challenge of driving customer deposits for the new Aston Martin DBX ahead of any drive review activity.
Knowing we needed the visuals and media reviews to do the talking for us we launched a static DBX vehicle to Australia via exclusive media showings in Sydney, Melbourne and Queensland. We flew in the President of Aston Martin Lagonda APAC, Patrik Nilsson, from Singapore to speak to media about the performance and on-road appeal of the new luxury SUV.
Our launch secured quality TV, print and online media coverage in each of our target states and drove customer enquiries and deposits before it was even possible for a customer to drive the car.