The name's Martin. Aston Martin.
How does one stir (not shake) up Australian media cut through for the Aston Martin DB5, whilst the car is all the way over in Italy and being driven by a rather limelight hogging James Bond?
We started by sending an overseas freelancer with contacts across multiple luxury Australian media outlets to the set of James Bond: No Time To Die in Matera, Italy. The DEC team (jealously) arranged a variety of once-in-a-lifetime opportunities for the journalist, including watching a scene being filmed, interviews with the stunt drivers and a media drive of the DB5 at the legendary Silverstone Circuit in England. This ensured our journalist was equipped with content that would attract both luxury lifestyle and motoring media coverage in Australia.
We’ll hand it to ourselves - it was a slick operation that saw 100% of resulting coverage prominently cover Aston Martin and the DB5.