Helping young female Australians find their road to success.
As part of Coca-Cola's global mission to empower more women around the world, My Road - an e-mentoring program for school girls - was created.
We brought on board the fabulous female leader and Business Chicks Founder, Emma Isaacs, to launch the program and highlight the benefits of mentoring on young women.
This was supported by a number of micro influencer business women and local case studies of mentees and mentors to bring it to life through storytelling!
The communications campaign led to 700% increase in sign-ups by mentors, bringing this great cause to even more young women around the country.