Coca-Cola asked for DEC PR's help to generate a creative platform for the launch of the very first Coke energy drink in Australia.

In what was a fabulous brief, the DEC PR team cracked the idea and brought the drink to market in just a few weeks!

Coca-Cola Energy partnered with Free Dance Party to host the biggest, impromptu free dance party on the streets of Sydney!

Following a celebrated launch, we executed an earned media campaign including product drops to key media houses, beating all KPIs and ensuring mass awareness for the energy drink’s arrival on Aussie shores.