Bringing a UK skin favourite down under, with E45.
UK-loved heritage brand, E45, was finally coming to Australia - and we were excited!
To celebrate soft skin, we engaged Olympic swimmer, mother and eczema-sufferer, Giaan Rooney to share her story of dry skin - and how E45 helped sooth the pain and itchiness.
Through a launch event, targeted media relations and product sampling, we drove consideration for E45 with a new Aussie audience right before winter kicked in.
Thank goodness for smooth skin!