Delivering water to Aussies in need, with Finish.

As part of Finish's global sustainability campaign, we concepted and launched the award-winning #FinishWaterWaste, an integrated communications initiative supporting regional communities across Australia suffering from devastating drought.

Aussies got behind the initiative, making promises to #FinishWaterWaste by not pre-rinsing their dishes, while Finish delivered millions of litres of water to those in need via a strategic partnership with Rural Aid.

Now in its third year, we're continuing to support Aussie farmers with the water they so desperately need to keep their livelihoods afloat.


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Launching a purpose-led integrated communications initiative, supporting regional communities suffering from drought.