Celebrating a love affair between Ed Sheeran and Heinz Ketchup.

Did you know the biggest fan of Heinz Tomato Ketchup is pop star, Ed Sheeran? He even has a tattoo of the bottle on his arm!

That's why we were excited to celebrate the "perfect" collaboration between Ed and Heinz in honour of the brand's 150th birthday.

We launched the limited edition 'EdChup' sauce into Australia via an exclusive TV moment with some Sheerios getting their hands on the first bottles to hit the shelves.

As The A Team, we're Thinking Out Loud that this was pretty Perfect!


Driving sales of the limited edition Heinz Tomato EdChup.