hipages says 'Get It Done' on February 29.
How to make the most of a day that comes around only once every four years? By encouraging Aussies to 'Get It Done', of course!
On February 29 in the 2020 leap year, we worked with hipages to encourage Aussies to finally do all those jobs they said they would get around to, seeing as they had an extra day to Get It Done.
Identifying the most common jobs Aussies put off for later through consumer research, we gave hipages a national stage through broadcast TV and celebrity endorsement, encouraging Aussies to tick that home improvement job off their list!