Introducing the 'On-Demand Tradie Economy' for hipages.
Knowing that it's not a question of 'if' but 'when' we will need a tradie for our homes, hipages did a deep-dive into the way Aussies search for tradespeople in the current age.
Using data from their own app as well as homeowner and tradespeople behaviour insights, we defined the 'On-Demand Tradie Economy' via a report that revealed how we source tradies around the country, the frictions resolved through technology, and the uptake of technology among tradies, to streamline their communications and job management.
Through an integrated media execution, we positioned hipages as an innovative market leader in this emerging and growing economy, with coverage across national TV and mainstream news demonstrating just how technology can help you source a reliable tradie.
hipages saw a significant spike in traffic as more Aussies headed to their smartphones to hire a trusted tradie!