Changing conversations for people with disability, with Mable.
An empowering press office campaign that started positive conversations about the lack of representation of people with disability in media, the arts and communities - all while using inclusive language.
Surveying Mable users, we uncovered that the true inclusivity gap for people with disability lay within media representation.
Challenging this, we put the Mable people first and shared their stories during International Day of People with Disability, to drive better conversations and awareness of their triumphs.
Through media coverage in mass and niche outlets, we shared the stories of individuals with autism, Down syndrome, cerebral palsy and more!