Debuting Rolls-Royce Ghost in Australia.
The new Rolls-Royce Ghost is equally enjoyable to drive as it is to be chauffeured.
We welcomed media to renowned private art gallery, Harvey House, north of Sydney to experience the new Rolls-Royce Ghost at its dynamic launch.
Media and influencers were met by a fleet of no less than five stunning Rolls-Royce Ghost vehicles, before taking to the winding roads of Ku-ring-gai Chase National Park, briefly stopping to bask in the panoramic views of West Head lookout. Guests also enjoyed an exquisite four-course lunch by Chef and Owner of Berowra Waters Inn, Brian Geraghty. On display for guests to explore its interior features was the first new Ghost Extended to reach Australian shores, with Pommery Champagne gracing its rear refrigerator.
Paired with a lasting press car programme that saw top tier media and influencers chauffeured around Sydney, the campaign saw 46 media and influencer targets engaged.
This luxury event garnered extensive coverage for the super-luxury saloon, displaying its dynamic, serenely comfortable and minimalistic heart – with coverage continuing to appear over the months following.