Positioning Scholl as an expert in foot health.
Self-select foot care brand, Scholl, looked to amplify their 'expert' status during Foot Health Week with a quick and dirty campaign.
Strategically partnering with the Australian Podiatry Assiciation, we developed consumer research looking at the foot health habits of Australians and distributed the results to mass news, health and seniors media.
Even when Harry and Meghan visited Australia during our launch, we still managed to secure great coverage and blitz campaign KPIs due with strong media relations.
In just a week, we earned Scholl over 17x its PR investment in coverage reach and established a fruitful relationship for the brand with one of the leading authorities in foot health!